The first stage was an in-depth research of the brand, its history, values and target audience. We wanted to create a symbol that would reflect the essence of the company and its products. So we developed several concepts, focusing on an aesthetic that combines traditional elements with a modern approach.
The main logo consists of elegant typography that conveys a sense of luxury and sophistication. The letters "Rous" are made in a stylish font that creates a sense of sophistication and exclusivity.
The colors used are a combination of classic silver shades, symbolizing luxury and prestige. The colors are associated with wealth, success and sophistication, symbolizing purity, innovation and elegance.
The logo can also be used in a monochrome version, while maintaining its elegance and recognizability.
The Rous logo is a reflection of tradition and innovation in jewelry. It symbolizes the craftsmanship and individuality of each piece created by the company. The elegant design emphasizes the high status of the brand, attracting the attention of the target audience and leaving a lasting impression.
The logo is complemented by elegant decorative elements symbolizing precious stones and precious metals, emphasizing the high class and craftsmanship of jewelry.
These elements also add a sense of sophistication and exclusivity to the logo, which is in line with the brand's values.