@ We translated this post using google translator
“Your ad doesn’t work,” she told the designer…
.... but design is not advertising.
Advertising is a set of solutions to promote, alert, create awareness of you or your product.
Design is a tool. This is the creation of convenient and harmonious graphic elements and web applications. This is a forge for creating magical weapons, thanks to which you will fight a competitor or conquer the market.
It can be a stone or a cruise missile and it is important here to apply it correctly and accurately. It may be enough to use a small instruction from the manufacturer.
And creativity is always expensive, as it is your investment in business. Time and knowledge of a specialist must be paid. If the project is implemented with a low budget, then the customer does not appreciate it, and the contractor does not feel responsible.
Behind every professional, there are 1,000 hacks who are eager to take his place. It is easy to replace a professional, but you definitely need to answer - what product do you need?
By packaging - they evaluate you and make a decision, even before the moment they purchase the product. If you need to drive away wild animals, then a stone is probably enough, and if you are serious about aiming, then it will be better to work on visualization and you need the manufacturer to be on the level.
And here comes another concept - a brand, branding. We mean that in the beginning there was a word, and then the task arose to formalize it, give it a shell, appearance, authority, trust and get what is most important - customer loyalty. A brand is essentially an image of a company or product in the eyes of consumers. And the stronger it is, the easier it is to dominate the market and the easier it is to sell your unique product
What role does design play in building a strong team spirit, gaining inner values, understanding company policy? While answering the question, we see bright branded images and the realization comes that company flags are not only for beauty. And all this is a serious and responsible work that a professional must perform.
Это относится к кузнице дизайна. К созиданию и творческим решениям, которые пойдут на помощь стратегу — маркетологу. Для его выстроенного плана будут подготовлены графические, полиграфические, веб и прочие продукты, которые будут использованы в разных вариантах продвижения. В совокупности это и будет называться рекламой и от выбранных инструментов и исполнителей зависит полноценная реализация задуманного.
We are talking about a set of solutions and approaches. And some will be good to warm up a potential client, while others will be key in making a decision. We get acquainted with the image, observe it, form a decision and a loyal response.
When making a design, it seems that the choice is obvious and only a blind person can choose "Ge", but often we see the opposite. The reason for this is simple - an incorrect assessment of the performer, a mean desire to reduce costs - maybe you'll get lucky.
Therefore, we can watch hundreds of billboards with a cheap “zest” or leaf through expensive printed products with a very low quality of visual design... many came across this…
and then the answer was formed, in fact, to myself, and not to the designer - my advertising does not work!
But we all have a good opinion of ourselves and a bad opinion of others.
–Your design is shit!
– But this is shit design.
– Hmm, that's not bad then.
Dmitry Telushko